Lip products in general are an absolute weakness, so routing through Fragrance Direct, it was ultimately going to end in at least 1 lip purchase. Lip creams have been quite the hype since NYX released their take on the formula. I know when I was in my early teens that I formly owned one of the Collection (or collection 2000 as it was) lip creams and was treasured till the end of it's sad life, so it isn't essentially all to new to the inudstry... everyone was just kinda late to catch on I guess.